Search engines like Google capture the highest percentage of digital traffic, so businesses that want to get found online need an SEO strategy. When you hire an SEO agency, they implement and monitor the tactics on your behalf to grow your website’s visibility and ultimately generate new leads or sales.
Candy Digital Services is a broad category of marketing tactics that improve your website and page content in order to rank higher on SERPs. This typically includes on-page optimization and off-page optimization. Some agencies specialize in specific areas, such as technical SEO or international SEO.
Choosing the Right Search Engine Optimization Agency: A Comprehensive Guide
Choosing the right SEO partner is an important business decision that requires an understanding of your company’s goals. By setting clear SEO goals, you can find an agency or freelancer that will align with your objectives and offer the best SEO solutions.
A well-rounded SEO agency will have expertise in a range of marketing disciplines, including content development, paid media, social media management and more. They will also have the experience to deliver measurable ROI.
One of the key components of SEO is link building. A quality link is a vote of confidence that helps you rank higher. That’s why it is critical to work with an agency that has a strong network of high-quality sites and can build backlinks for your brand.
SEO services can include technical optimization of your site to ensure that it loads quickly and offers a good user experience. This can include optimizing URL structures, faceted navigation, internal linking and structured data (a.k.a, schema). E-commerce and lead-based companies alike need a way to track ROI. That’s why it’s essential to partner with an SEO agency that offers ROI tracking through a proprietary tool. WebFX’s ROI-tracking software, SitePro, gives our clients a clear picture of their return on investment.